Last Updated: July 12, 2025
Lahore, 2025 – It all began with an innocent Facebook ad: "Earn Rs. 5,000 per day from your phone! Just type and get paid." Ali, a college student from Okara, clicked the link, filled a form, and received a WhatsApp message: "Just pay a one-time registration fee of Rs. 850 and start earning." That was 8 months ago. He never saw a single rupee.
Pakistan's youth are being lured by thousands of online schemes every day. What starts as a dream to earn from home often ends in emotional and financial devastation. From fake job ads to scammy apps, fraudulent courses to unpaid freelancing, digital deception is now a billion-rupee industry.
Scammers post ads like "Work from Home – Earn Rs. 12,000 Weekly" on Facebook, Instagram, or YouTube comments. They provide a WhatsApp number. Once contacted, users are asked to pay Rs. 500–2,000 as a 'registration fee'. After payment, the scammer blocks them or sends fake tasks with unreachable payout thresholds.
Self-proclaimed 'digital coaches' promote fake earning apps or courses with photos of luxury cars and screenshots of earnings. They charge Rs. 5,000–30,000 for a 'course' that teaches nothing new or real. Some even run MLM-style referral schemes under this mask.
These were disguised as investment or trading apps (often connected with Binance wallets). Users were promised high returns and guided through Telegram groups. Once enough deposits were made, the apps vanished—causing nationwide losses of over Rs. 17 billion in late 2021.
Freelancers are contacted outside secure platforms like Fiverr or Upwork. They’re offered large jobs but asked to pay for software, plugin access, or a "security deposit". Once paid, the client disappears. Others work for weeks and are ghosted without pay.
Apps or websites promise daily returns if you invest and refer others. Early birds get paid, boosting trust. But like all pyramid schemes, they collapse—and late joiners lose everything. Examples include TaskEarn, GramFree, and QuickCash in past years.
Some platforms advertise job placement or instant skill certification for a fee. After payment, no real value is provided. Certificates are not recognized by employers or institutions. Thousands fall for this every year hoping to work online abroad.
Apps that appear like games actually involve betting money on spins, matches, or predictions. Examples: Color Prediction Apps, Cricket Betting disguised in gaming UI. They're illegal, addictive, and always rigged in the app's favor.
These apps promise income for watching ads. You earn coins, but withdrawal thresholds are never met. Once enough people try and fail, the app disappears or resets accounts.
Some websites claim to offer overseas or government jobs. They collect documents and registration fees. Victims later learn the jobs were never real. These scams have tricked people into paying Rs. 1,000–20,000 each.
In a village near Multan, a man collected over Rs. 1 crore from neighbors to invest in a now-defunct app. In Lahore, a group of girls lost over Rs. 150,000 to a Facebook typing job scheme. Karachi freelancers were conned into unpaid work for weeks.
"Online earning" in Pakistan is becoming the modern face of digital fraud. From big cities to remote villages, these scams exploit our desire to escape poverty or unemployment. The only way to fight them is through awareness, education, and action.
Protect yourself. Speak up. And share this article to protect others.